TVB (www.tvb.org),
the not-for-profit trade association of America’s local broadcast
television industry, today issued the following statement from Steve
Lanzano, President and CEO, on Nielsen’s
Q1 2018 Total Audience Report:
“Nielsen’s Q1 Total Audience Report confirms Americans’ consistent
preference for linear television over all other media. With so many
media options both traditional and digital, adults continue to spend by
far the most time with linear television, nearly five hours a day, than
any other platform.”
The Nielsen Total Audience Report – Q1 2018 (highlights):
About TVB
TVB is the not-for-profit trade association of America’s local broadcast
television industry. To learn more visit www.tvb.org.
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