Twitter’s China Executive Steps Down

Another top executive has left Twitter. The company’s head of China announced to depart just after seven months as several executives continued to leave the social media company. Kathy Chen, Twitter’s Managing Director for China, announced her departure through a series of tweets on Dec.31. A Twitter’s spokeswoman confirmed the news on Monday.

Twitter, Inc. (NYSE: TWTR) has been blocked in China since 2009. Ms. Chen help the U.S. social media company to expand its Chinese advertising client bases. Chinese companies try to reach oversea audiences using Twitter.

“Now that the Twitter APAC team is working directly with Chinese advertisers, this is the right time for me to leave the company,” she wrote. Ms. Chen said Greater China’s advertiser base has grown nearly 400 percent over the past two years. Twitter’s top Chinese advertisers include Chinese smartphone maker Xiaomi, e-commerce giant Alibaba Group, white goods producer Qingdao Haier and flag carrier Air China.

Twitter has been suffering slow growth in the recent years. The company expected to reduce expense by cutting 9 percent workforce in October. Top executives in Asia, including head of India, Southeast Asia, Middle East and North Africa, had left the company in recent months.

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