Uber's Chief Executive, Dara Khosrowshahi, made the announcement of a launch of its JUMP, an electric bike sharing service in Berlin, Germany.
In the past, the ride-hailing company has gone through many disputes with traditional taxi drivers that grew into violent situations and led to Ubers forced shut down of some of its services in Germany, France, Italy, Spain and Belgium. Furthermore, Uber, in addition to other ride-hailing app-based companies, have been accused of precipitating congestion in major cities like London and is currently fighting the decision by London's transport regulator to strip it of its license after it was judged as unfit to run a taxi service as it started sharing data about its millions of trips with the authorities.
As dozens of German Taxi drivers protested outside with “Uber Go Home,” Khosrowshahi stated, “ I want this to signal a deep commitment to Germany,” he said, “Germany is a little bit of a signal of what the new Uber can be like…We want to work with local governments and cities to make our model work.”
Uber wants to bring JUMP, the start-up business they bought to become the go-to app for urban transport, to Berlin by the end of the summer and launch in other European cities in coming months along with the hopes of a fully electric Uber Green service later this year to launch in Berlin and Munich. Its dockless Electric bike has 250 already in San Francisco already as well as in Washington.
“Uber stands ready to help address some of the biggest challenges facing German cities: tackling air pollution, reducing congestion and increasing access to cleaner transportation solutions,” he said.
Khosrowshahi also acknowledged that Ubers aim to “democratize mobility” could affect others negatively but commented “When you're changing traditions, there are constituencies you may anger,” while adding that he might try and converse with taxi driver protesters.
After his take over in August, Khosrowshahi has been trying to improve the illustration of Uber as it's been struggling with its management strife and bruised by the publicity of its sexist workplace culture that was tolerant of chaivanism.
“I didn't have to convince the company that the macho culture was wrong, everyone at the company knew it,” he stated.