Ulta Shares Soar After Raised Guidance

On ThursdayUlta Salon, Cosmetics & Fragrance, Inc. (NASDAQ:ULTA) surged over 9.5 percent after the cosmetics & fragrance retailer had raised its outlook on their next quarter sales and profit. The company is now expecting EPS of $1.35 to $1.38, up from its previous guidance of $1.25 to $1.30, and same-store sales growth was raised to 14 to 15 percent from the initial 11 to 13 percent.

According to Investopedia, a presentation on Ulta’s future outlook is still to come. The presentation will discuss long-term strategy and goals relating to new product offerings and Ulta’s loyalty program. The company will also discuss its plans for store expansion, increased productivity at the store level and its continuing growth in the e-commerce market. Ulta confirmed its plan to grow earnings in the low-twenties percentage range through 2019 and raised its long-term comparable growth guidance from between 5% – 7% to between 7% – 9%.

Investors have already reacted. Ulta’s stock was up 3% in pre-market from its previous close of $238.97. Since Dillon took over as CEO in 2013, Ulta’s stock has almost tripled and has increased by almost 30% in 2016 as Ulta continues to grow its market share in the beauty industry. Last month Ulta announced one-hour delivery service in Chicago, a pilot-program which aims to take market share back from Amazon.com.

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