Under Armour (NYSE: UAA) announced it would be increasing employee wages for hourly workers to USD15 within the United States and CAD15.25 in Canada. The raise impacts over 8,000 part- and full-time employees and will be effective June 6.
“Our retail and distribution house teammates are the backbone of our business, and play an essential role in our ability to serve our focused performers,” said Patrik Frisk, president and chief executive officer of Under Armour. “We are committed to doing the right thing, and at the center of our commitment is ensuring our teammates feel valued and appreciated.”
The pay raise will help the company fill the 3,000 currently unoccupied positions it has in both stores and distribution centers. The open roles will all start with the increased pay, according to the company.
“At Under Armour, direct-to-consumer is one of our biggest growth opportunities,” said Stephanie Pugliese, president of the Americas at Under Armour. “Teammates in our retail stores and distribution houses are our strongest asset and we needed to make a strategic decision on our hourly wages to be a competitive employer in the retail space. We’re delighted to be able to raise our minimum pay rate and acknowledge the hard work of our frontline teammates in retail and warehouse, particularly over the past year.”
As retailers struggle to attract and retain a new workforce following the pandemic, companies are continuously providing new benefits to bring in workers. Amid the lack of workforce, businesses are struggling to meet consumer demand.
Under Armour is one of the first sporting brands to increase its minimum wage to USD15 an hour, following demand in the U.S. for retailers to do so.