Verizon Communications Inc. (NYSE: VZ) announced on Tuesday that it has hired Ronan Dunne, formerly head of Telefonica SA’s U.K. business O2, as executive president and group president of Verizon Wireless, effective in September. Dunne will report to John Stratton, executive vice president and president of Operations. Mr. Dunne will be responsible for all aspects of Verizon Wireless’ operations, including marketing operations, wireless operations, network operations, customer care and digital operations.
Ronan Dunne, 52, has been effecting in O2 during the past eight years, in which is the second largest wireless operator in the United Kingdom. Dunne was significantly increased O2’s customers to 25 million from 18 million since he took over in 2008, according to a statement on the company’s website, which making it the most successful wireless operation in the UK and the most efficient within the Telefonica Grop. While Dunne resigned from O2 last month, because his plan of selling 02 to competitor CK Hutchison Holdings Ltd. was blocked by European Union regulators.
Verizon wireless business growing slowly in the recent months, which revenue has dropped 3% in the first half of the year to $43.7 billion, even though operating income is up 3% to 15.9 billion.
Dunne is picked by Verizon as the new executive to attract the US customers thanks to his demonstrated brand building expertise. He is an avid user of Twitter and he desired to understand his customers. His leadership style would flourish Verizon in competing with the likes of T-Mobile CEO John Legere and Sprint CEO Marcelo Claure.
Commenting on the appointment, John Stratton, executive VP and president of Operations at Verizon Wireless said: “Ronan brings a wealth of expertise, as well as global wireless perspective and experience to Verizon Wireless. He has a proven record of performance in highly competitive environments. We look forward to his leadership as Verizon continues to invest in and evolve our wireless business to provide the best experience for our customers.”
The move comes as Verizon is looking to reshape itself with the acquisition of Yahoo as well as two recent expansions in the in-car electronics space.