The “Global Video Processing Platform Market with COVID-19 Impact Analysis by Component, Application (Video Upload & Ingestion, Dynamic Ad Insertion, Video Transcoding & Processing), Content Type, End-user, Vertical, and Region – Forecast to 2026” report has been added to ResearchAndMarkets.com’s offering.
The Global Video Processing Platform (VPP) Market is expected to grow at a Compound Annual Growth Rate (CAGR) of 16.5% during the forecast period, to reach USD 11.4 billion by 2026 from USD 5.3 billion in 2021.
The video upload and ingestion segment is expected to hold a larger market size during the forecast period
The application segment includes video upload and ingestion, dynamic ad insertion (real-time), video transcoding and processing, video hosting, content rendering, and others. The video upload and ingestion segment is estimated to account for the largest market share during the forecast period. Video upload and ingestion are some of the most important applications of a video processing platform. Video ingest is the process of capturing, transferring, or importing different types of video into the server. Organizations need to deal with a plethora of video sources that are creating difficulties in supporting a wide variety of file formats.
The video upload and ingestion help enterprises in creating video content with flexibility. It helps organizations to capture, transfer, and store video files in an organized manner. It also assists in encoding and transcoding video streams, indexing video to make it more convenient to search, process images and slides, create thumbnails, and route video assets. Video upload and ingestion support both basic uploading and high-speed video uploading for content administrators. Video upload and ingestion is projected to account for the largest market share in the applications segment.
The media and entertainment vertical expected to hold the largest market share in 2020
The media and entertainment vertical is continuously evolving, owing to the rapid advancements in media technologies. In the traditional media value chain, content is created for a channel that is then broadcast to viewers. Delivering media content to any connected device has become the most significant trend in the broadcasting industry. There is an exponential surge in video traffic from VoD services, such as Netflix and Amazon Prime, video conferencing, live broadcast of entertainment and infotainment outlets, and new services in the social media sphere contribute to the demand for high-quality video processing platforms.
The internet users around the globe are increasing rapidly and the media and entertainment vertical is witnessing a shift from traditional networks which involved TV networks to the internet. Demand for real-time videos and on-demand videos is increasing rapidly. Video applications, such as video streaming, webcasting, video conferencing, and video content managing are gaining traction and contributing to the increased demand for video processing platforms.
North America to hold the largest market size and Asia Pacific (APAC) to grow at a higher rate during the forecast period
North America witnessed the earliest adoption of cloud and mobile technologies, which has been significantly responsive to the adoption of video processing platforms. The North American region consists of countries such as the US and Canada. Enterprises are adopting video processing platforms rapidly to enhance the overall employee experience and tackle business continuity challenges amid the lockdown.
North America is projected to encourage market growth, as large enterprises and SMEs are focused on developing innovative video processing platforms, which are integrated with technological advancements, such as video streaming, real-time advertising, video analytics, Artificial Intelligence (AI), and Machine Learning (ML). North America also witnesses the early adoption of cloud and mobility technologies and has an advanced IT infrastructure, which reduces operational expenditure through various advancements in technologies across various verticals. North America is estimated to be the largest contributor in terms of revenue, as compared to the other regions.
- Increase in Demand for High-Quality Videos
- Growing Need for Transcoding to Deliver Videos to Maximum End-users
- Multi-Device Compatible Video Requirements
- Increase in Internet Penetration Across the Globe
- Changing Trends in Digital Advertising
- High Content Creation Cost and the Threat of Content Piracy
- Shift from Traditional Streaming Services to Online Streaming Services and Surge in Online Video Consumption
- Growth in Demand for Real-Time Video Services
- Complex Nature of Video Processing
- Poor Infrastructure in Few Developing and Underdeveloped Countries
- Akamai Technologies
- Base Media Cloud
- BlazeClan Technologies
- Imagine Communications
- JW Player
- M2A Media
- Pixel Power
For more information about this report visit https://www.researchandmarkets.com/r/j6g8na
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