Shares of Walmart Inc. (NYSE: WMT) are up just under 1% Thursday morning after the mega-retailer announced it will expand the reach of its new “unlimited” grocery delivery service to 1,400 stores later this fall.
The Bentonville, Arkansas-based Company said it tested the USD 98 per month “Delivery Unlimited” service in four markets earlier this year — Houston, Miami, Salt Lake City and Tampa.
As part of the nationwide rollout, Walmart said its service will be available in 200 metro areas where it already has regular grocery delivery. By year-end, the service will be available to more than 50% of the U.S. population.
“We’ve been investing in our online grocery business by quickly expanding our Grocery Pickup and Delivery services. Delivery Unlimited is the next step in that journey,” said Tom Ward, Walmart’s Senior Vice President of Digital Operations. “By pairing our size and scale and these services we’re making Walmart the easiest place for to shop. Combine that with the value we can provide, our customers can’t lose.”
Walmart, America’s largest retailer, is giving shoppers the option to pay either a yearly delivery fee of USD 98 or USD 12.95 monthly to have unlimited grocery orders delivered to their homes.
The Company said it has more than 45,000 personal shoppers helping it pack grocery orders for customers every day. It also said these employees must complete three weeks of training before they can begin selecting fresh food for delivery.
Walmart’s Delivery Unlimited will compete with Target Corp.’s (NYSE: TGT) delivery platform Shipt, where shoppers are able to pay a flat fee of USD 99 per year for same-day delivery.