Walmart (NYSE: WMT) has partnered with Instacart to provide same-day delivery in the U.S, rivaling Amazon and Whole Foods. The alliance is now in the pilot stage within four markets in California and Oklahoma.
As COVID-19 surges throughout the country, the new deal will serve as a resourceful service to many that choose to stay in lockdown. Analysts anticipate customers will carry-on online shopping even after the pandemic subsides.
“Today, we welcomed Walmart to the Instacart marketplace for the first time in the U.S. Instacart now delivers from Walmart locations in three California markets – Los Angeles, San Francisco and San Diego – as well as Tulsa, Oklahoma,” an Instacart spokesperson said in a statement. “The new partnership brings thousands of items – from groceries, alcohol and pantry staples to home decor and improvement, personal care, electronics and more – at everyday low prices from Walmart stores to customers’ doors in as fast as an hour.”
Instacart operates a grocery delivery and pick-up service within the United States and Canada and has already partnered with several big name companies such as Aldi, Target, Costco, Albertsons, Kroger and Sam’s Club. Grocers have realized that offering fast delivery ultimately helps them complete with Amazon’s Fresh and Prime services.
“In recent months, curbside pickup of online orders has increased over 200%, in part due to COVID-19 concerns,” Amazon CEO Jeff Bezos said. “We also face new competition from the likes of Shopify and Instacart—companies that enable traditionally physical stores to put up a full online store almost instantaneously and to deliver products directly to customers in new and innovative ways—and a growing list of omnichannel business models.”