Walmart to Throw Holiday Parties to lure in Shoppers

"We're leveraging our more than 4,700 stores and Walmart.com to deliver more assortment, exclusives, convenience and savings than ever before," Steve Bratspies, Walmart U.S.' chief merchandising officer, said in a statement.

Walmart Stores, Inc. (NYSE: WMT) announced plans to host thousands of parties during the holiday season at their stores to ramp up in store product demonstrations. An estimated 20,000 parties at 4,700 stores will focus on toys and take place starting on November 4. The retailer hopes to bring back greater numbers in dedicated staff like last year to help shoppers retrieve online orders as well as speed up checkout. These “Holiday Helpers” will wear reindeer hats and blue and yellow vests to make themselves identifiable in efforts to enhance customer service and generate more store traffic.

Walmart’s North American store visits jumped 1.3% for a 13th straight quarter of growth as the company increases on investments in new features such as the mobile payment app, grocery curbside pickup, and in store order retrieval. Online assortment of items is 3 times more than it was last year, introducing new brands such as Cuisinart, Yankee Candle, and KitchenAid.

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