WineDirect and Tock Announce Strategic Partnership to Offer a Smarter Approach to Booking and Experiencing Tastings and Tours at Wineries Across North America

WineDirect and Tock today announce an exclusive partnership to fully
integrate their innovative software systems to improve hospitality and
sales at wineries throughout North America. Tock’s reservation system
and WineDirect’s market-leading direct to consumer software will combine
to provide better hospitality to millions of wine drinkers, whether on a
visit to their favorite vineyard for tastings and tours, or making a
purchase from home.

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WineDirect’s integration with Tock’s reservation and CRM system provides deep customer insights, reduces no-shows, improves efficiency and increases sales. By knowing their guests’ membership information and wine preferences before they walk in the door, wineries can offer the world-class hospitality their customers have come to expect. (Graphic: Business Wire)

“As wineries increasingly offer seated tastings, vineyard tours and
culinary experiences, the need for a robust reservation system that
integrates with our existing point of sale, wine club and CRM software
has become clear,” said Joe Waechter, President and CEO of WineDirect.
“Tock’s focus on facilitating high quality hospitality and customer
experiences align closely with WineDirect’s philosophy and made them the
obvious partnership choice. We are pleased to be able to offer these
best-in-class tools to our winery clients.”

The integration between Tock and WineDirect will enable mutual clients
to leverage deeper customer insights, improve efficiencies in the
tasting room, reduce no-shows and increase direct to consumer (DTC)
sales. “Together, Tock and WineDirect help us provide the most
personalized tasting experiences,” said John Trant, Director of DTC
Sales at Italics Winegrowers. “For the first time, our staff has a
complete view of our guests in one screen with the insights to deliver
exceptional hospitality that is expected from our winery.”

Tock provides the most advanced reservations and hospitality management
system to restaurants, pop-ups and wineries in 18 countries and over 100
cities around the globe. World-class wineries are a natural and
complementary extension of the culinary experiences that are booked via
Tock, both on the web and on the Tock app. Michelin starred restaurants
such as The French Laundry and Eleven Madison Park, and marquee Napa and
Sonoma vineyards including Clos Pegase, Darioush, Viansa and dozens
more, utilize Tock to manage tastings and tours, and better understand
their guests’ desires.

“WineDirect is the clear industry leader with over 1,600 wineries and
vineyards relying on their innovative software to sell and deliver
wine,” said Tock CEO Nick Kokonas. “Tock is the bridge to connect wine
lovers to their favorite vineyards for that special tasting or tour.
Together, WineDirect and Tock provide a perfect and unique end-to-end
solution that allows wineries to connect to their passionate consumers
in an elevated and elegant way that matches the values of their brand.”

About WineDirect

WineDirect is the leader in winery direct-to-consumer (DTC) services
including ecommerce, point-of-sale, wine club, fulfillment and
marketplace distribution solutions. In an era of rapidly increasing
consumer expectations, our unique end-to-end platform enables wineries
to provide next-level service and create customer relationships that
last. Serving more than 1,600 wineries worldwide, WineDirect is
headquartered in Napa Valley with offices in Paso Robles, CA; Santa
Maria, CA; Glenwillow, OH; Vancouver, BC; and McLaren Vale, Australia.
Learn more about how we are helping wineries succeed with DTC at

About Tock

Tock enables guests to book the best culinary experiences at
restaurants, bars, wineries, pop-ups, and events across the globe. Tock
offers the culinary industry a robust reservation, guest, and table
management system that puts them in control of the booking process. The
platform has standard and prepaid reservations, sophisticated
hospitality and dynamic pricing tools, and allows guests to see
everything a culinary destination has to offer, all in one place.
Blueprints by Tock is the most flexible and dynamic way to visualize and
plan a restaurant’s service and optimize its revenue, while setting the
front of house up for success. Tock has processed over $290M of prepaid
reservations in addition to millions of standard reservations in 18
countries around the globe. Find them all at

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