Zendesk, Inc. (NYSE:ZEN) today announced an integration with WhatsApp
that allows businesses to manage customer service interactions and
engage with customers directly on WhatsApp. The integration connects
conversations between businesses and their customers on WhatsApp within
Zendesk.
By extending customer support capabilities to WhatsApp, businesses that
use Zendesk can now reach WhatsApp’s 1.5 billion users to provide
faster, more proactive support. Customers can opt-in to receive updates
and notifications such as purchase receipts, shipping changes or flight
times directly in WhatsApp.
“Customers want to communicate with businesses as easily and seamlessly
as they do with their friends and family,” said Mikkel Svane, Zendesk
CEO and founder. “WhatsApp has quickly become the messaging app of
choice, particularly in Asia Pacific and Latin America. With this new
integration, we’re helping businesses stay connected with their
customers globally.”
Businesses want a single, integrated place to manage all the
interactions happening across different channels such as chat, phone,
email, and messaging apps like WhatsApp. Zendesk now has the capability
to help businesses around the globe put their customers first by better
managing inquiries using the WhatsApp integration.
1mg, India’s leading consumer health platform, provides omnichannel
support with Zendesk, and has seen success with their early access
WhatsApp integration.
“WhatsApp is one of the most popular communication channels in India.
With the integration, we can easily manage customer conversations in one
place directly with Zendesk, just like we do with every other channel,”
said Jehan Jit Singh, customer experience lead at 1mg. “With Zendesk and
WhatsApp, we are now able to offer a faster and more convenient mode of
communication. We handle over 20 percent of our order status inquiries
daily with WhatsApp and Zendesk, which is much faster than traditional
methods.”
Learn more about Zendesk as a WhatsApp Business Solution Provider and
apply for WhatsApp’s limited access here: www.zendesk.com/whatsapp
About Zendesk
The best customer experiences are built with Zendesk. Zendesk’s powerful
and flexible customer service and engagement platform scales to meet the
needs of any business, from startups and small businesses to growth
companies and enterprises. Zendesk serves businesses across a multitude
of industries, with more than 125,000 paid customer accounts offering
service and support in more than 30 languages. Headquartered in San
Francisco, Zendesk operates worldwide with 15 offices in North America,
Europe, Asia, Australia, and South America. Learn more at www.zendesk.com.
Source: Zendesk, Inc.
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